Q4 2020 Performance of Top 5 Match 3 Games on iOS in the UK

As the year 2020 drew to a close, the Match 3 gaming category on iOS in the United Kingdom witnessed varying performances among its top contenders. Sensor Tower's data provides a snapshot of how these games fared in the fourth quarter.

Project Makeover, a relative newcomer released by Magic Tavern, Inc., showed promising growth. The game's downloads peaked at roughly 242K in the week of its release but later saw a decline, stabilizing at around 143K by the end of December. Weekly active users (WAU) climbed steadily from 91K to nearly 193K, indicating a growing player base. Revenue followed a similar upward trend, starting at approximately $46K and reaching about $173K in the final week of December.

Lion Studios Plus's Match 3D also experienced a positive trajectory. Downloads saw a gradual increase from 21K to over 45K, while WAU surged from 158K to 224K. Revenue figures showed a significant climb, starting from around $6K to nearly $30K by the end of the quarter.

Homescapes by Playrix maintained a solid performance, with revenue oscillating between approximately $270K and $331K throughout the quarter. Downloads and WAU saw a steady rise, with downloads moving from 13K to over 34K, and WAU growing from around 350K to 382K.

Zynga Inc.'s Harry Potter: Puzzles & Spells showed mixed results. While the game's revenue increased from around $32K to $76K, downloads decreased from 81K to just over 9K. WAU also saw a decline, falling from 78K to 40K.

Lastly, the iconic Candy Crush Saga from King displayed its enduring popularity. Revenue was strong, with figures ranging from $432K to $536K. Downloads began at roughly 18K, peaked at 25K, and ended the quarter at around 22K. WAU remained robust, with numbers hovering between 353K and 393K.

For more in-depth insights and detailed data on the performance of Match 3 games and other mobile applications, Sensor Tower's platform offers comprehensive analytics and market intelligence.